The advent of digital marketing tools has hugely aided marketers across levels and industries. These digital marketing tools can efficiently streamline marketing efforts to create a sharper objective-driven plan and the advantages range from sheer efficiency of process, research, and planning to audience targeting, segmentation, SEO website optimisation and more.
While there are newer additions taking place every month each trying to eliminate the challenges of earlier versions, we have curated the list of the top 10 digital marketing tools available right now:
Google Analytics
Possibly the most popular, this is employed for monitoring website traffic, user behaviour, and conversions. Google Analytics provides valuable insights to optimise your digital marketing strategies. This is a powerful web analytics tool that helps businesses and website owners in multiple ways.
In a nutshell, here’s how Google Analytics can be beneficial:
- Insight into Website Traffic
- Audience Analysis
- Behaviour Analysis
- Conversion Tracking
- E-commerce Tracking
- Campaign Tracking
- Customisation and Reporting
- Integration with other Google Tools
HubSpot
HubSpot offers a suite of tools for inbound marketing, including CRM, email marketing, social media management, and analytics. HubSpot is an all-in-one inbound marketing, sales, and customer relationship management (CRM) platform designed to help businesses attract, engage, and delight customers.
Here’s how HubSpot can be advantageous for businesses:
- Inbound Marketing
- Marketing Automation
- CRM Integration
- Lead Generation
- Analytics and Reporting
- Sales Enablement
- Customer Service and Support
- Scalability and Flexibility
Hootsuite
It is ideal for managing multiple social media accounts from one dashboard. Hootsuite allows scheduling posts, monitoring mentions, and analyzing social media performance. For marketers, it has proved to be a popular social media management platform that helps businesses and organizations manage social media presence across multiple platforms from one place (the dashboard).
Here are some advantages of Hootsuite:
- Centralised Management
- Scheduling Posts
- Content Curation
- Social Listening
- Analytics and Reporting
- Team Collaboration
- Integration with Third-Party Apps
- Security and Compliance
Moz
A comprehensive SEO toolset offering features like keyword research, link building, site audits, and rank tracking to improve your website’s search engine visibility, Moz is a well-known software. As mentioned, it provides a suite of SEO tools and resources to help businesses improve their online visibility and rankings in search engine results pages (SERPs).
Here’s an overview of Moz and its offerings:
- SEO Software to help businesses optimise their websites for search engines
- Moz Pro, the flagship SEO software suite, which includes a comprehensive set of tools for keyword research, link building, site audits, rank tracking, and more
- Keyword Explorer
- Link Explorer
- Site Crawl – a tool that helps businesses identify technical issues and SEO errors that may be impacting the search engine rankings
- Rank Tracker to monitor their search engine rankings for target keywords over time
- Local SEO in Moz offers tools and resources specifically designed to help businesses improve their visibility in local search results
- Moz Academy is Moz’s online learning platform
Buffer
A famous multi-purpose social media management tool, Buffer simplifies scheduling and analyzing posts across various platforms, including Facebook, Twitter, LinkedIn, and Instagram. As a social media management platform, Buffer allows individuals and businesses to schedule, publish, and analyze content across various social media channels.
Here’s an overview of its key features:
- Content Scheduling
- Multi-Platform Management
- Content Creation
- Analytics and Insights
- Team Collaboration with features that allow multiple team members to work together on social media campaigns
- RSS Feeds Integration to keep the audience engaged
- Mobile Apps for iOS and Android devices
- Browser Extensions for Chrome, Firefox, and Safari browsers, enabling users to share content directly from the web
Ahrefs
Known for its robust backlink analysis and keyword research capabilities, Ahrefs helps improve the website’s SEO performance and understand competitors’ strategies. It is a comprehensive SEO (Search Engine Optimization) toolset used by marketers, SEO professionals, and website owners to improve their website’s search engine rankings, organic traffic, and overall online visibility.
Let’s have a look at Ahrefs’ key features:
- Site Explorer
- Keywords Explorer
- Content Explorer
- Rank Tracker
- Site Audit
- Competitive Analysis
- Link Building
- Alerts and Notifications to keep users informed about changes and updates related to their website’s SEO performance
Mailchimp
Popular for email marketing campaigns, Mailchimp provides customisable templates, automation features, and detailed analytics to optimise your email marketing efforts. Mailchimp is an all-in-one marketing platform that offers email marketing, marketing automation, CRM (Customer Relationship Management), and other digital marketing tools to help businesses grow and engage with their audience.
Here’s an overview of Mailchimp and its key features:
- Email Marketing: Mailchimp’s core feature is its email marketing tool, which allows businesses to create, send, and track email campaigns
- Marketing Automation Mailchimp offers marketing automation features
- CRM (Customer Relationship Management): Mailchimp includes a built-in CRM system that allows businesses to manage and organise their contacts and audience data
- Landing Pages and Forms
- Social Media Management allows businesses to connect and manage their social media accounts from the platform
- Ad Campaigns with features to create and run social media and Google ad campaigns directly from the platform
- Reporting and Analytics
- Integration with a wide range of third-party platforms and tools, including e-commerce platforms, CRMs, and analytics tools.
Canva
An easy-to-use graphic design tool for creating visual content such as social media posts, infographics, presentations and more, even if you’re not a graphic designer. Canva is a user-friendly graphic design platform that allows users to create a wide range of interesting visual content, including social media graphics, presentations, posters, flyers, infographics, and more.
Here are some advantages of using Canva:
- Ease of Use
- Templates
- Customisation
- Collaboration.
- Integration with other platforms and tools
- Accessibility
- Brand Kit, a feature that enables the use of specific brand colours
- Design School, is a unique resource hub with tutorials, articles, and design tips to help users improve their graphic design skills and create better-looking designs.
SEMrush
Offers a suite of tools for competitive research, keyword analysis, site audits, and PPC campaigns, helping you optimise your digital marketing strategy across various channels. SEMrush is a comprehensive digital marketing platform that offers a wide range of tools and features to help businesses improve their online visibility, drive traffic, and outperform competitors in search engine rankings.
Here are some advantages of using SEMrush:
- Competitive Analysis
- Keyword Research
- Site Audit
- Backlink Analysis
- Content Marketing
- PPC Advertising
- Social Media Management
- Reporting and Analytics.
Google Ads (formerly Google AdWords)
The go-to platform for running pay-per-click (PPC) advertising campaigns on Google’s search engine and display network which allows you to reach potential customers based on their search intent. Google Ads is Google’s online advertising platform that allows businesses to create and manage pay-per-click (PPC) advertising campaigns across Google’s search engine, display network, YouTube, and other partner websites.
Here’s how Google Ads can be advantageous for businesses:
- Reach
- Targeting Options
- Ad Formats
- Budget Control
- Measurable Results
- Keyword Targeting
- Ad Extensions
- Remarketing.
To sum up, more and more people are spending increased time online and their purchase behaviour is often directly influenced by the information they glean. In most countries, businesses are allotting increased budgets for digital marketing. Why? Research has shown that digital marketing helps businesses grow. Of course, when you invest in digital marketing, you are obviously looking for the highest ROI.
With the help of the right tools that track and report on the metrics of digital marketing, your job should be considerably easier.
